17 Jun Imagine
Imagine if instead of investing 600 million dollars in Superbowl advertising, companies used those dollars to mitigate the climate crisis, support ending world hunger, or “do good” in an initiative they’re committed to.
In the age of transparency, the vast majority of consumers—70% in a study done by Certus Insights, and 77% in a study by AFLAC —said they “would be motivated to purchase a company’s products or services if the company shows they are committed to making the world a better place.”
Imagine never again hearing of a colleague committing suicide apparently due to work-related stress.
In 2016, I was deeply saddened to hear about the loss of a banking colleague who was in the prime of his life.
I’ll always wonder: What if he’d had mindfulness training? What if he had paused for a few seconds, just long enough to remember the faces of his loved ones, before he leapt in front of an oncoming truck?
It’s a moral imperative for high stress industries to examine their work cultures and provide mental health support including basic mindfulness training.
Imagine if the big banks used their global proprietary networks to gather and share insights and best practices on well-being from around the globe.
In Measuring What Counts: The Global Movement for Well-Being economist Jospeh Stiglitz and his co-authors made the case for measuring more than GDP to assess a society’s health.
The banks with global proprietary networks are uniquely well-positioned to conduct research on global wellbeing.
It would be easy to explore geographic differences, to identify best practices in different regions, and to share them both within the organization and with the world.
It’s also a way to demonstrate commitment to making the world a better place.