Branding/Competitive Differentiation
Alice is exceptional, both in her energy and in the quality of her thinking. I first worked with her on the launch of a joint venture between two global banking giants to introduce a new highly specialized global financial service in Canada. Getting the branding right was tricky, but Alice’s work was exceptional. Clients fully grasped the benefits of the joint venture and signed on, creating a strong platform for growth.
—Marketing Executive, Canada
The competitive differentiation you conducted changed our understanding of the competitive playing field for this business. We didn’t just change our messages; we changed the whole strategy for the business.
—Board Member, Multinational Consulting Firm, New York
Strategic Communications
The global trade press program Alice developed was instrumental in positioning us as the industry leader worldwide. It was essentially the only marketing tactic we invested in. The press campaign itself was considered industry-leading.
—Global Bank Product Head, New York
The article is great! We’re getting a lot of calls about it in Latin America. Thanks for the excellent work.
—Banking Business Head, Latin America
Alice excels in bringing clarity to complex topics. Her global information programs, which leverage the trade press and events with our Chief Economist, have always been more effective than traditional marketing programs. Not only have they been enormously helpful to our clients, they’ve also always helped us attract new clients.
—Global Bank Sales Executive, New York
The presentation and event went well; we got some press. The best part of preparing for it was Alice Hogan. She was great—smart, efficient, thorough. I would definitely recommend her to others and would welcome working with her in the future.
—Division Head, Global Bank, New York
I appreciate your fast work. Clients are extremely happy.
—Owner, Marketing Firm, New York
You did an excellent job in a stressful situation. Thanks again for the care and attention you paid on this. You have built a lot of trust and you are on the top of the list for future work.
—Vice President, Global Banking, New York
Excellent article. This will catch the attention of quite a few people who are challenged to understand the dynamics of their portfolio.
—Global Practice Leader, Consulting Firm, New York
This (technical financial article) is really quite well expressed.
—Editor-in-Chief, European financial trade publication
One of Alice’s strengths is an ability to grasp technical information very quickly and bring valuable, new insights to whatever industry dialogue we’re exploring. When she wrote our presentation proposals for the annual AFP (Association for Financial Professionals) event, the proposals were so compelling that the AFP waived the restriction limiting institutions to three presentations and accepted all five proposals. This gave us much greater exposure than we would have had otherwise.
—Global Bank Marketing Manager, New York
Add a new client to our list. They thought our creative was fabulous, absolutely phenomenal. They told us we understood their needs.
—Sales Head, New York
We’re ready and you’re a big reason why. Thanks for working so well with us—gathering our thoughts and turning them into the right message. We’ll be doing this again.
—Director, Consulting Firm, New York
General
We went to the Head of Marketing and said, “Just get us Alice.”
—Executives in Global Corporate Banking
I’m glad you read because I don’t have time to.
—Regional Director in Global Corporate Banking, New York
I called people all over the globe who know you. You have a stellar reputation.
—Global Bank Marketing Manager, Virginia
I heard you’re fast.
—Marketing Managers in Global Corporate Banking