Internal
We develop internal communication strategies and programs to:
- Unify your organization around your mission, vision, values, and goals.
- Create the shared sense of purpose with your team that boosts performance.
- Transmit optimism and increase both the confidence and engagement of your employees.
- Share insights and best practices across geographies.
- Drive adoption of environmental best practices or new technologies.
- Provide the support your community needs to navigate change.
- Inspire the adoption of meditation and presence practices that enhance resilience and feelings of wellbeing.
External
We develop external strategies and programs to increase confidence in your organization and achieve your strategic objectives.
For companies:
-
- Achieve a leadership position in your industry.
- Expand your reach within the U.S. and globally.
- Acquire and retain new clients.
- Introduce new ventures and offerings.
- Educate your audiences.
- Share unique insights that benefit all stakeholders and create beneficial change in the world.
For non-profits:
-
- Raise funds.
- Broadcast your offering to the world.
- Create thought leadership in your area of expertise.
For educational institutions:
-
- Bring your school’s unique essence to life.
- Increase enrollment at your school.
- Increase your endowment.
- Improve your reputation and standing in the rankings.
Communicating in the Attention Deficit Economy
Notice how much time you give blogs, articles, videos, and podcasts throughout the day. For how many seconds does each item keep your attention before you move on to the next one?
Keep in mind that people speed-read all day long so make it easy for them to do so with headers, bulleted lists, and boldface type to highlight salient points.
Know that people will read (or speed-read) your medium and long-form posts, articles, and newsletters if they tell them what they need to know. Example: if you’re a Co-op Board President you will speed-read the newsletters of the engineers and compliance experts who tell you what you need to know to avoid fines, and you will hire the ones who provide the most helpful information.
Don’t shy away from the longer, more substantive thought leadership that shows people you’re the expert they need. Make sure it reaches the right audience, the prospects who would benefit from your services.
Be mindful of the frequency and quality of your communications. There’s a lot to be said for less frequent, higher quality communications.
Get the data on user engagement through electronic mechanisms: How many people are opening your newsletter and reading the articles? What’s the activity on your website?
You can also seek feedback through polls and surveys, and establish formal and informal Editorial Advisory Boards. People will tell you what they need to know and what’s helpful to them. Also, how, when, and in what format they prefer to receive information.
We went to the Head of Marketing and said, “Just get us Alice.”
– Executives in Global Corporate Banking