Thought leadership programs are the most effective way to share your expertise, influence your industry, and make the world a better place.
Objectives Of Thought Leadership Programs
Together we create programs to:
- Explore implications of industry trends, market developments, and the changing global landscape.
- Guide your audiences in navigating change.
- Get feedback that informs your services and strategy.
- Share insights that benefit stakeholders and the world.
Case Study Of A Global Press Program
- Collaborated with two Senior Product Managers of a global bank to write 16 articles exploring the strategic and operational implications of a major initiative in foreign exchange over an 18-month period.
- These strategic and operational articles targeting different audiences were published in trade press publications in the Americas, Europe, and Asia.
- Within months the bank emerged as the thought leader and number one provider of this foreign exchange service worldwide. It was the only marketing initiative the business invested in.
The Only Question to Ask When Creating Thought Leadership
The only question is: What do people need to know?
What do people need to know now? What do they need to know to prepare for what’s happening six months or a year from now? What do they need to know to mitigate risks? What do they need to know to take advantage of opportunities?
As for how to become the thought leader in any given area… create better, more substantive, more original, and more helpful thought leadership than everyone else over a sustained period of time. Quality is much more important than quantity.
Thought Leadership Services
We work together to create:
- Global trade press and client information programs.
- Quarterly journals, white papers, newsletters, presentations, and content for blogs and social media.
- Scripts for multimedia presentations and videos, and content for webinars and podcasts.
- Concepts for industry events.
- Websites, in partnership with world-class developers.
Samples are available on request.
Excellent article. This will catch the attention of quite a few people who are challenged to understand the dynamics of their portfolio.
– Global Practice Leader, Consulting Firm