Create thought leadership to provide the guidance your clients need to navigate uncertainty.
Objectives Of Thought Leadership Programs
Thought leadership programs give you the opportunity to share your expert opinion with the world.
Effective thought leadership programs typically explore industry topics that are important to your clients in depth and in a dispassionate, objective way over an extended period of time.
Thought leadership programs give you the opportunity to:
- Explore the implications of industry trends and market developments.
- Educate stakeholders on new technologies, a changing regulatory environment, new compliance requirements.
- Provide direction on navigating the uncertain economic and geopolitical, global landscape.
- Share insights that benefit stakeholders and the world.
How do you tell if your thought leadership program is effective?
You become the leader (or take a leadership position) in your industry. These are signs your thought leadership program is working:
- Prospective clients reach out to talk with you about an article you wrote that clues them in on how to solve a problem.
- An industry organization re-uses the content you created.
- You facilitate the global sharing of best technology practices. Example: Latin America takes advantage of a payment solution pioneered in Asia.
- Your ideas shift the conversation and influence the direction of your industry.
- You’re hired because of the trust and credibility created by your thought leadership.
Case Study Of A Global Press Program
- Collaborated with two Senior Product Managers of a global bank to write 16 articles exploring the strategic and operational implications of a major initiative in foreign exchange over an 18-month period.
- These strategic and operational articles targeting different audiences were published in trade press publications in the Americas, Europe, and Asia.
- Within months the bank emerged as the thought leader and number one provider of this foreign exchange service worldwide. It was the only marketing initiative the business invested in.
Thought Leadership Services
We work together to create:
- Global trade press and client information programs.
- Quarterly journals, white papers, newsletters, presentations, and content for blogs and social media.
- Scripts for multimedia presentations and videos, and content for webinars and podcasts.
- Concepts for industry events.
- Website content.
Samples are available on request.
“Excellent article. This will catch the attention of quite a few people who are challenged to understand the dynamics of their portfolio.”
