About

Alice is a seasoned business strategist and writer with deep expertise in strategic communications and a core branding discipline known as the competitive differentiation.

 

Before forming her consulting business in 2000, Alice had a career in global corporate banking at Citibank and Deutsche Bank.

 

At Deutsche Bank, Alice was Head of Global Cash Management Marketing, where she was responsible for the branding and launch of Deutsche Bank’s acquisition of the Bankers Trust Global Cash Management business, and for the growth of the new business.

 

At Citibank, in Global Cash Management and Worldwide Securities Services, Alice was responsible for managing the full range of internal and external marketing programs needed to support the growth of these global businesses. The high-performing teams she hired and managed included some of the world’s top branding, communication, and design firms as well as independent consultants and writers.

 

Alice began her career as Assistant Publicity Director in book publishing. She then held a variety of marketing, technical communication, and management positions in high tech before joining Citibank National Systems and Technology to manage a communication team tasked with supporting the nationwide rollout of the bank’s systems.

 

Alice’s ability to write about complex technical services and solutions with speed and accuracy is one of her strengths as a consultant.

 

As the Board President of a Manhattan Co-op since 2021, Alice understands how crucial communications are for getting results. Under her leadership, the Board and extended team achieved these and other positive outcomes:

  • Raised the Co-op’s energy efficiency rating from a D to an A.
  • Reduced “repairs and maintenance” costs from 21% of operating to 4%.
  • When most Co-ops were seeing 20 to 40% increases in their umbrella insurance, her Co-op saw a 50% reduction due to the narrative she wrote.

 

Alice’s clients value her for the clarity of her critical thinking and insights; for her expertise in developing effective communication strategies; and for her skill in surfacing the best ideas in global organizations to create original, industry-leading thought leadership that fuels the visibility and growth of their businesses.

 

A certified instructor of yoga and meditation since 2008, Alice was featured as a speaker on “Meditation and Mindfulness in the Age of Volatility” at the Association for Financial Professionals in San Diego.

Nothing great was ever achieved without enthusiasm.

– Ralph Waldo Emerson